Fully Baked
A bakery brand that finally reads as bold as the pastries.
Swipe or use ← → to move through the room
Before
Cute brand, flat website, hard to order ahead.
After
Pre-orders open, queue moves faster, and the brand finally has bite.
The problem
A bakery with a serious queue and a website that didn't capture any of it. No order-ahead, no real photography, no pre-sell on the weekend hero items.
The approach
Built the new site around the product. Big food photography, a pre-order flow that opens at 7am, and copy that has the same humour as the staff.
The outcome
Pre-orders flowing. Saturday queue still long but moving faster. Followers becoming regulars.
My role
Design, build, copy
Bakery known for cakes, brownies and sweet pastries with a cult Saturday queue.
Working together
If your work is in this space, a call is the fastest way to see if I can do something similar for you.
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