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E-commerce / 2026

Hivita

A supplement brand site that converts the wellness audience without screaming.

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Before

Shopify template that didn't differentiate from the supplement crowd.

After

Editorial product pages and a subscription flow that lifted repeat orders.

The problem

An Australian-made supplement brand on a stock Shopify template that read like every competitor. Repeat orders weren't compounding.

The approach

Editorial product pages, ingredient-led story, and a subscription flow that does the cross-sell quietly without feeling like a funnel.

The outcome

Repeat orders climbing. Cart size up. Brand sits cleanly above the supplement noise.

My role

Design, build, copy

Australian-made vitamin and supplement brand selling direct to consumer.

Working together

If your work is in this space, a call is the fastest way to see if I can do something similar for you.

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