




Hivita
A supplement brand site that converts the wellness audience without screaming.
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Before
Shopify template that didn't differentiate from the supplement crowd.
After
Editorial product pages and a subscription flow that lifted repeat orders.
The problem
An Australian-made supplement brand on a stock Shopify template that read like every competitor. Repeat orders weren't compounding.
The approach
Editorial product pages, ingredient-led story, and a subscription flow that does the cross-sell quietly without feeling like a funnel.
The outcome
Repeat orders climbing. Cart size up. Brand sits cleanly above the supplement noise.
My role
Design, build, copy
Australian-made vitamin and supplement brand selling direct to consumer.
Working together
If your work is in this space, a call is the fastest way to see if I can do something similar for you.
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