Sosa Grillz
A grillz brand that finally converts the audience it already has.
Conversion rate
4×
Site traffic
Unchanged
Avg. order value
Lifted
Before
Strong Instagram audience, traffic landing on a site that wasn't doing the brand any favours.
After
4× conversion rate on the same traffic, in 90 days.
The problem
When I audited the site, I was honestly shocked. A brand with this much cultural pull and Instagram presence was running on a Shopify template that felt like an afterthought. The traffic was already there. The conversions weren't.
The approach
I built the new site conversion-first. Every section had to earn its place against a clear funnel before anything else got designed. Once that was locked in, I layered the brand identity tightly on top so the site felt as premium as the product without the design getting in the way of buying.
The outcome
Same traffic, 4× the conversion rate. AOV climbed as the brand finally read as serious. The follower-to-buyer pipe finally started flowing.
My role
Design, build, copy
Sydney-based silver, gold, and moissanite grillz brand with serious cultural pull.
Working together
If your work is in this space, a call is the fastest way to see if I can do something similar for you.
Book a call →