Kaede
A restaurant brand built around the seasons, not the specials board.
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Before
Generic restaurant template with stale menu PDFs.
After
A site that pre-sells the room and books out the diary.
The problem
A restaurant with serious cooking and a website that didn't show any of it. Menus were locked in PDFs, the room was invisible, and bookings depended on the door.
The approach
Built a seasonal site with a live menu, story-led layouts, room photography, and a frictionless booking handoff.
The outcome
Weekend diary booked ahead. New diners arriving with the menu already chosen.
My role
Design, build, copy
Japanese-leaning neighbourhood restaurant trading on seasonality and craft.
Working together
If your work is in this space, a call is the fastest way to see if I can do something similar for you.
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