Merriment Cafe
A neighbourhood cafe site that finally feels as warm as the room.
Swipe or use ← → to move through the room
Online bookings
+62%
Avg. session time
2×
Before
A flat one-page site that didn't show the food, the room, or why people drive in for it.
After
Bookings up, dwell time up, and weekends queueing out the door.
The problem
A loved Melbourne cafe with a cult following on weekends and a website that read like a placeholder. No real food photography, no room shots, no reason for someone scrolling on a Friday night to add it to the morning plan.
The approach
Built the site around the actual room and the actual plates. Editorial menu, warm photo-led layouts, clear booking flow, a Melbourne moments gallery, and copy that sounds like the staff instead of stock cafe lines.
The outcome
Online bookings up 62% in the first 8 weeks. Average session time doubled. Weekends now queue out the door before open with a list of names already on the system.
My role
Design, build, copy
Melbourne neighbourhood cafe pulling regulars from across the city for the food and the room.
Working together
If your work is in this space, a call is the fastest way to see if I can do something similar for you.
Book a call →