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Beauty & wellness / 2026

The Medispa

A medispa site that reads as clinical and warm in equal measure.

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Before

Template site that read either too clinical or too sales-y.

After

A balanced site with consults booking ahead and treatments doing their own selling.

The problem

A doctor-led clinic stuck between a clinical template and a sales-funnel template. The actual brand sat in between and was invisible.

The approach

Editorial medical layout. Treatments explained by the doctor, not the funnel. A clean consult booking flow with no upsell pressure.

The outcome

Consult diary booking ahead. Higher-intent leads. Less time spent rebooking no-shows.

My role

Design, build, copy

Doctor-led medispa offering injectables, skin, and laser treatments in Melbourne.

Working together

If your work is in this space, a call is the fastest way to see if I can do something similar for you.

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